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The Difference Between On-Page and Off-Page SEO



For marketers who have been monitoring the SEO landscape for years, Google may have made some major changes to its search engine algorithms. So far, Panda, Penguin, Hummingbird, and Pigeon, as well as 2.0, 3.0, and 4.0 have been updated. If you've lost sight of this zoo, you're not alone, and many marketers have been thinking over the years that if you develop enough keywords for your website, that's fine. However, you won't find it exactly where it was used 5 years ago, because today's algorithm places more emphasis on improving user pages, not search engine crawlers.

Another big problem you see with SEO today is how marketers approach it. While SEO is seen by many marketers as an all-encompassing activity, there are actually two separate areas to focus on: on-page and off-page SEO. To help each of you learn more about your interior and exterior, and to recreate your current strategy to stay current, here is a complete overview and explanation of some of the best practices.

What is SEO on the page?
When you think of basic engine optimization strategies like using keywords in your copy and optimizing meta screens, HTML code, title tags, and ALT tags, that's the foundation of on-page SEO. On-page SEO refers to all the steps that can be taken directly to improve your position in search rankings within your website. This includes the basic measures described above, but also takes into account overall content quality, page performance, and content structure.

Do you know how to improve the search ranking of your website? Find out by clicking the button below!

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